Dwayne Charrington

Author

Dwayne Charrington

Expert Writer |

Dwayne Charrington is an expert writer in customer feedback management, UX design, and user research. He helps businesses understand user intent and enhance the customer experience. Dwayne covers feedback management, lead generation, survey accessibility, and the impact of AI and VR on user interaction. He shares insights on creating effective surveys, improving navigation, and using A/B testing for smarter decisions. Additionally, he focuses on optimizing mobile experiences and champions privacy-by-design, ensuring users feel satisfied, secure, and valued.

Articles by Dwayne Charrington

Last modified: November 1, 2024

Top 10 Employee Engagement Survey Vendors in 2024

Keeping employees happy and engaged is as important as focusing on customers. As someone who’s used various survey tools, I know firsthand how crucial it is to understand the pulse of the workforce. Employee survey survey tools are game-changers—they provide insights that help you boost morale, improve satisfaction, and drive engagement. If you’re aiming to...
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Last modified: October 29, 2024

How to Ask B2B Customer Satisfaction Survey Questions [Examples + Templates]

Measuring B2B customer satisfaction isn’t just important—it’s critical. In B2B relationships, you’re not just dealing with individual consumers; you’re managing long-term partnerships and high-value transactions that can make or break your business. Each client represents a significant investment, and their satisfaction can directly impact repeat business, your reputation, and growth. That’s why asking the right...
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Last modified: October 11, 2024

How to Use Email Surveys for Customer Insights: Types, Tips & More

Wouldn’t it be great if your users could open their email, see your survey right there, and respond without even leaving their inbox? It’s like having a conversation without all the back-and-forth.  No more chasing down customers with follow-up emails or worrying about low response rates. Embedded email surveys streamline the process, making it seamless...
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Last modified: September 26, 2024

50+ Examples of In-App Survey Questions (+How to Create Surveys)

Imagine peering into a mobile app and seeing a tiny thought project hovering over a button.  Intrigued, you tap it, and a quick question pops up: “What if this button did X instead?”  This is the magic of in-app survey questions. In my years of experience in the survey industry, I have found these mini-surveys...
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Last modified: September 23, 2024

What is NPS and How to Turn NPS Passives Into Promoters

Did you know that your NPS passives are like untapped gold mines? Yeah, they’re right there, but you need the right tools and strategy to turn them into loyal promoters. Over the years, I’ve worked with countless businesses struggling to convert these lukewarm customers in NPS surveys into passionate advocates. It can be a challenge,...
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Last modified: September 20, 2024

Transactional NPS vs Relationship NPS: Which is the Right One for You?

Ever wish you could read your customers’ minds right after they interact with your business? Transactional NPS (tNPS) comes close, capturing real-time feedback after key moments—whether it’s a purchase, support call, or any critical touchpoint.  It’s like catching your customers’ thoughts while they’re fresh so you can make quick improvements that really matter. Net Promoter...
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Last modified: November 1, 2024

60+ Brand Awareness Survey Questions to Ask Your Customers

Have you ever wondered what’s really going on in your customers’ minds? How deep is their trust? Where does their loyalty truly reside?  Think of it like this: When you hear the word “burger,” what instantly comes to mind? It’s likely a specific brand, a familiar logo, or a mouthwatering product. This is the magic...
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